Under the new situation of “One Belt, One Road” strategy, what are the alternative routes for domestic sanitary ware brands to go abroad?

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as Domestic brands can break the wind and make waves in the international market. In addition to actively following the development trend, the hardships behind it are beyond the imagination of ordinary people. Nowadays, in the new globalized economy, Chinese companies are no longer just “followers” ​​and “integrators,” and will increasingly become “leaders” and sanitary companies.

In recent years, the concept of openness, inclusiveness, and win-win cooperation has become more and more popular among the national policies of the Belt and Road Initiative, and has provided new developments for China’s energy, transportation, science and technology industries. Opportunity, as the building materials and home furnishing industry, which is an important support for people’s living standards, is just one of the beneficiaries.

One of the important components of the sanitary ware industry has also added opportunities for development. Going out of the country and getting a share in the international market is not only a debut under the powerful aura of Chinese national brands, but also a lot of competition from domestic brands. Great environment, to obtain a broader space for development. However, “Yuelongmen has never been a matter of handyness. How to go out is a problem that most sanitary companies need to think about.”

Keeping up with the national policy, the troops have already set off for a long time

According to the “2016-2021 China Sanitary Industry Market Demand and Investment Advisory Report” statistics show that China has become the world’s largest producer. The sanitary products are produced in large countries. In September this year, the ninth meeting of the world-famous BRICS leaders was held in Xiamen. The gorgeous data of China’s foreign trade is very gratifying. In the first seven months of this year, the export trade volume of China’s sanitary industry to other BRICS countries was 585.44. Ten thousand U.S. dollars. Among them, exports to Brazil were 510,300 US dollars, exports to Russia were 824,700 US dollars, exports to South Africa were 405,000 US dollars, and exports to India were 4,114,400 US dollars.

On September 12th, the “One Belt One Road & Middot” sponsored by the National Federation of Industry and Commerce Furniture and Decoration Industry Association was held in Shanghai. The forum gathered a lot of home building materials. Industry industry big coffee and business leaders discuss the development trend of the international home furnishing industry and how to go out in the current international market background. In the short video of the forum brand show, China’s Liansu Lingshang Global House and the sanitary industry industry, such as Jiumu Sanitary Ware and Dongpeng Sanitary Ware, are among the big names.

As a domestic brand, it can break the wind and make waves in the international market. In addition to actively following the development trend, the hardships behind it are beyond the imagination of ordinary people. Fortunately, many companies live up to expectations. Successfully achieve its own transformation and upgrading.

In the sanitary industry, many companies have become the benchmark for the contemporary sanitary ware industry to go abroad because of their long-term vision. It is worthy of respect and learning from other companies in the industry.

As a big industry in the industry, Jiu Mu Sanitary Ware, as early as 2012, Jiu Mu began to lay out the BRICS countries, and established deep cooperation with Vietnam, United Arab Emirates, Qatar, Mongolia and other countries, as the chairman of the company, Lin Xiaofa Going out is regarded as a normal state and development trend of Chinese enterprises. “The concept of industrial sea going not only makes Jiumu Sanitary Ware a firm foothold in the international market, but also provides a reference for the majority of sanitary ware enterprises to move forward.

Another national sanitary ware brand Wrigley Sanitary Ware has practiced the national sanitary ware brand to break through. Since 2010, it has developed dealers in Iraq, Myanmar, Mongolia and other places to open specialty stores. Wrigley’s Bathroom Export Department also extensively cooperates with construction companies in overseas projects, including the Little Jura Century Garden Hotel project and the Indonesian Street City project in Indonesia.

In terms of income generation outside the country, many sanitary ware enterprises in China have achieved remarkable results. The industry export giant Huida’s revenue in the first half of the year was 1.331 billion yuan, a year-on-year increase of 26.31%. In 2016, Huida Sanitary Ware Overseas income reached 699 million yuan. The export-oriented enterprise Seagull Sanitary Ware has a revenue of 815 million yuan in the first half of the year. In 2016, the overseas income of Seagull Sanitary Ware reached 1.445 billion yuan. Reiter achieved operating income of 193 million yuan in the first quarter, an increase of 12.8%. In 2016, the overseas income of Reiter bathroom reached 354 million yuan.

What are the options for domestic sanitary ware brands to go abroad?

Nowadays, in the new global economy, Chinese companies are no longer just “followers” ​​and “integrators,” Will become more and more “leaders.” For domestic companies, “One Belt and One Road has clearly opened up a huge market, but going out and introducing it is not just a simple word for home furnishing companies, it contains opportunities, challenges and risks. Sad and happy, the same is true for bathroom companies.

Careful observation of China’s sanitary ware enterprises “going out some models, it is not difficult to find some of these similar paths.”

The first type, through domestic export agents, this method is more suitable for small and medium-sized sanitary ware enterprises, led by domestic export agents, through overseas orders to expand, and then to domestic manufacturers to purchase, although The cost is lower, but it is difficult to have a stable continuity.

Second, the sanitary ware company has built its own overseas expansion business unit, actively seeking to contact overseas customers, and through the accumulation and development of overseas customer resources, to obtain stable customer orders and increase business income. This method is costly and is a step-by-step accumulation process suitable for large enterprises with strong strength.

The third type, through the overseas operation, will open the store to overseas, in the form of direct sales, relatively fast, the premiseIt is a brand with strong strength and obvious advantages, and is suitable for enterprises with strong brand value and corporate strength. Jiu Mu, Wrigley and Huida mentioned earlier have opened many stores overseas.

The fourth type, for OEM production, for the moment, foundry is still the main way for Chinese sanitary ware companies to operate overseas. Through the well-known international sanitary ware brands, we have stable orders and overseas expansion. Many companies are also revered, such as seagulls and navigation aids.

The fifth type, where companies participate in professional exhibitions held overseas, this approach is the most direct, but the cost is also the highest. For example, on September 25 this year, & mdash; 29th, the Bologna Ceramic Bathroom Exhibition (CERSAIE), which is known as the European sanitary ware ceramics wind vane, will be held at the Bologna Exhibition Center in Italy. Among them, Dongpeng, Yingpai, Xinmingzhu and other brands will exhibit and display ceramic sanitary ware products.

In fact, the ultimate goal of going global is to enable our national brands to be based internationally and to make Chinese brands more competitive on international platforms. For the current Chinese sanitary ware brands, “going out requires both solid internal strength and the need to change the inherent thinking and have an international vision.

As the guest of this year’s first-ever “One Belt, One Road & Middot” in Shanghai, the guests of the World Open Family International Cooperation Forum said that when Chinese brands go out, they need to combine their core competitive advantages and mutual Rongtong, hold the group out to sea. Enterprises become bigger and stronger, not only need products, design upgrades, but also pay attention to cultural fit and establish a correct overall situation.

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