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With the accelerated upgrading of China’s consumption structure, consumer cosmetics such as smart toilets and rice cookers have experienced a large number of consumer spillovers. Smart toilet products have become prominent representatives and symbolic symbols of consumer spillovers, causing widespread concern in society. After nearly two years of continuous transformation of the industrial structure, the development of the intelligent toilet industry has entered a benign track. Not only has the output come up, but the quality has also improved.
“ This Spring Festival, a few friends around the family have changed smart toilets, everyone is changing domestic brands, consumption upgrades are aroundside ………. during the Spring Festival holiday, Jilin Province When a university teacher in Jilin City talked about the new items in the family during the party, he said that the transformation and upgrading of the smart toilet industry brought changes to the consumption upgrade. “Before the Spring Festival, there are many consumers who modify smart toilets, most of which are domestic brands. I can modify 6–7 sets a day, the price of each set ranges from 2,000 yuan to 10,000 yuan. The acceptance of smart toilets by Beijing consumers is still quite high. …… Jiangsu installation worker Xiao Jiang’s words from another angle It shows the situation of consumption upgrading.
In fact, with the accelerated upgrading of China’s consumption structure, consumer toilets such as smart toilets and rice cookers have experienced a large amount of consumer spillovers. Smart toilet products have become prominent representatives and symbolic symbols of consumer spillovers, causing widespread social attention.
The time goes back to the Spring Festival of 2015. Wu Xiaobo’s “Going to Japan to buy a toilet cover” financial commentary has pushed the smart toilet, a country that people don’t pay much attention to, to the cusp of public opinion. The industry’s attention in the country has never been higher.
According to a survey by the China Household Electrical Appliances Association’s Intelligent Sanitary Ware Professional Committee, the smart toilet penetration rate in Shanghai has reached 8-10% in 2017, and Beijing has reached 5-6%. Other developed cities such as Guangzhou and Tianjin Hangzhou, Shenzhen, Qingdao, etc., the penetration rate has also reached 3-5%.
The acceptance rate of the bottleneck of the government, industry, research and inspection alliance has risen once.
At this time, observers believe that the phenomenon of Chinese consumers returning to the toilet from abroad not only indicates that the needs of consumers have changed. It also shows that our company has not kept up with changes in consumer demand.
After nearly two years of continuous transformation of the industrial structure, the development of the intelligent toilet industry has entered a benign track. Not only has the output come up, but the quality has also increased by 31%. With such a high ratio, there must be a bright future. After many interviews, the reporter learned that behind the rapid development of smart toilets, it is the firm determination and execution of the government departments at all levels to support the development of the smart toilet industry.
In response to a series of questions, in October 2016, the General Administration of Quality Supervision, Inspection and Quarantine organized a special national spot check and industry survey on the quality of smart toilet products. The results showed that the qualified rate of smart toilet products was only 60. %, foreign capital and domestic mainstream brand samples are all qualified, and most of the unqualified products are produced by domestic small and medium enterprises.
After nearly two years of quality improvement activities in the whole society, in December 2017, the AQSIQ successively announced the results of the sampling of smart toilet products sold in offline and online channels in 2017. The pass rate was 91.2%.
In March 2017, the General Administration of Quality Supervision, Inspection and Quarantine officially launched the National Smart Toilet Product Quality Tackling Plan and the Association of Government, Industry and Research in Taizhou, Zhejiang Province. The representatives from all walks of life including the government, industry, academia, research and inspection Taizhou smart toilet products discuss the development of the industry. “The quality of products such as smart toilets is not the same as that of grasping the products. The biggest efforts will be seen, and the shortcomings will be found. The members of the alliance will work together to discuss the industry and compare the quality standards at home and abroad. Let the people really enjoy the quality of the sense … … AQSIQ’s Director Zhi Shuping’s speech at the launching ceremony resonated with the participants.
The smart toilet industry cluster began to pick up its sleeves and refuel. Taizhou, Foshan and other places began to improve the quality of each part.
For example, Taizhou City, Zhejiang Province is the birthplace of China’s private economy and share-cooperative economy. The private economy represented by the manufacturing industry in this state has maintained sustained high growth. However, with the downturn in the global economic environment and the decline in the domestic economic situation, the rapid growth of Taizhou’s extensive type is unsustainable. Faced with the general trend of supply-side reform, how to carry out industrial upgrading has become a major test for Taizhou. In this context, the transformation of traditional sanitary wares to high-end products and smart sanitary ware (toilet) has become an opportunity for Taizhou Municipal Party Committee and Municipal Government and all relevant departments at all levels to create Taizhou Zhizhi and realize industrial upgrading.
In terms of policy, the development of smart toilets was included in Taizhou City; the government’s 13th Five-Year Development Plan and “Zhejiang Manufacturing Key Support Industry; written in Taizhou City” Quality Development Program 2016 Action Plan; At the same time, Zhejiang Provincial Governor Li Qiang ushered in a survey of Taizhou smart toilet manufacturing enterprises.
In order to crack the bottleneck of the smart toilet industry, the Taizhou official toilet team formed the Taizhou Intelligent Toilet Association, which is the first intelligent toilet industry association in China. The person in charge of the association elaborated on the purpose of the association: “Quality improvement, standard construction, brand enhancement”. At present, Taizhou is building the capital of China’s smart toilet industry.
The report of the 19th National Congress of the Communist Party of China pointed out that it is necessary to “protect the people’s livelihood and focus on the people.” Intelligent toilets are closely related to the daily life of the people, and their quality and safety work is directly related to the increasing safety of the people.Convenience and comfort.
“ In the process of rapid economic growth in the past, we solved a problem with & lsquo; there is no & rsquo; In today’s high-quality development era, it is necessary to solve the problem of & rsquo; good & rsquo; Yang Lan, secretary of the Party Committee of the Zhejiang Provincial Bureau of Quality and Technical Supervision, said that to promote high-quality development, it is necessary to adhere to the development model of quality first and efficiency first.
Development Mainline: Paying Attention to Quality Improvement
Zhang Wenbing, Director of the Quality Supervision Department of the General Administration of Quality Supervision, Inspection and Quarantine, said at the Intelligent Toilet Quality Improvement Action Conference held in Taizhou, Zhejiang, for one year. Time, concentrate on the strength of strength, and use the heart to forcefully fight the battle in four stages.
The first stage is to start from the start-up activities until the end of May, organize leading enterprises, research institutes, testing institutions, and industry experts who are involved in the quality battle, and formulate a road map for the tough battle, work division and cooperation, and jointly promote .
The second stage is from June to the end of August, the relevant quality inspection agencies carry out research and analysis of the quality comparison of Chinese and foreign smart toilets. By collecting the latest intelligent toilet products after domestic technology attack, and comparing the quality of foreign brands with advanced products, it is analyzed whether the gap between Chinese and foreign smart toilets is significantly reduced, focusing on the technical level, core components and manufacturing level of domestic smart toilets. Whether the brand reputation has improved significantly. At the end of August, we will form a smart toilet comparison analysis.
The third stage is to conduct a special spot check on the national supervision of smart toilets from September to the end of October, and to announce the results of the spot checks and the results of quality improvement at the end of October.
The fourth stage is from November to the end of December, each unit sums up the results and existing shortcomings in the previous stage of the work, and intensified efforts to attack key technologies. “Sprint all-out sprint, announce intelligence at the end of December” The toilet will attack the staged results and plan for the 2018 attack.
& ldquo;Quality attack requires us to carry forward “nail nails” spirit, we need to work together and work together. Facts have proved that this battle for the improvement of the quality of Chinese consumer goods has added new momentum to accelerate the structural reform of the supply side. Zhang Wenbing said.
Quality comparison index innovation quality improvement new model
If the experience of Zhejiang Taizhou stimulates the development of smart toilet industry, then the quality change of Guangdong intelligent toilet industry will build quality A new mode of promotion.
According to Liu Chao, deputy director of the Quality Supervision Department of the Quality Supervision Bureau of Guangdong Province, “The quality improvement of Minsheng products is under the guidance of the General Administration of Quality Supervision, Inspection and Quarantine, and is led by the Guangdong Quality Supervision Bureau. A number of internationally competitive Guangdong-made important livelihood products are compared with international first-class similar products, through physical comparison research, standard comparison research, comprehensive analysis and research, core technology research, standard system revision, and quality assurance system. Construction, leading enterprises typical demonstration, brand credit building, market environment remediation and other initiatives, find product quality & ldquo; short board, plan product development route, promote product quality improvement, “to point to face, and ultimately achieve promotion” Guangdong manufacturing quality A quality innovation activity that raises the goal.
& ldquo;Since 2016, the Guangdong Provincial Bureau has selected three products in the first batch. The smart toilet industry is one of them. Exploratoryly carry out comparative research and improvement work. It is planned to be fully rolled out across the province by 2020, and gradually become a normalization work for the quality supervision department to serve Guangdong’s innovation and development and transformation and upgrading. “ Liu Chao said.
Ren Weiqing, chief engineer of Foshan Municipal Quality Supervision Bureau, told reporters that after two years of comparative research, expert diagnosis, and joint investigation of government, industry, and research, Foshan smart toilet quality has achieved good results, and market share has been Up to 40%, Foshan first-line brands such as Wrigley, Hengjie, Faenza, Anwar, Whales, etc. have been recognized by consumers. The production capacity of domestic mainstream brands such as Hengjie and Wrigley has leapt from the 100,000 sets in 2015 to the current 200,000 sets, and some even exceed 300,000 sets.
“ There are goals, there are comparisons, there is improvement. In recent years, “Quality Improvement,” “Quality First Quality Management Concept is deeply rooted in the hearts of the people. With the guidance of macro-level policies by government departments at all levels, industry associations, colleges and universities actively participate, technology exploration and self-quality exploration in the corporate world. The intelligent toilet industry, which is related to the national economy and the people’s livelihood, has formed a quality improvement model for the interlocking of the industrial chain. The product quality qualification rate is also increasing year by year, and consumer satisfaction is also increasing.
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