Analysis of the five characteristics of the global sanitary ware industry

Modern sanitary ware manufacturing originated in the United States and Germany in the mid-19th century. After more than one hundred years of development, Europe and the United States have gradually become the regions with mature development, management and advanced technology in the world sanitary ware industry. Since the 21st century, China’s sanitary ware industry development has been rapid, and product output and quality, design level and process level have been rapidly improved, and more and more domestically. The favor of foreign consumers.


At present, three well-known sanitary ware brands have been formed around the world: represented by Kohler and Moen. American brands; European brands represented by Grohe, Roca and Hansgrohe; Asian brands represented by TOTO, Huida and Wrigley. With the technological advancement of the sanitary ware industry and the globalization of the industrial division of labor, the global sanitary ware industry has shown the following characteristics:


The overall matching is becoming more and more mainstream

The series of sanitary ware products can not only Coordination in function, making consumers more comfortable in use, enjoying a more comfortable and convenient bathroom environment, and its overall style and design, consumers can choose according to their own preferences and the environment of their home. The corresponding main body series products are more able to reflect the consumer’s personalized life concept and meet the needs of their individual development. In today’s increasingly rich material, people’s choice of products not only focuses on the function of “use”, but also on pursuing more “added value”, especially the enjoyment of artistic and beauty. Based on this, the series of integrated supporting sanitary products not only makes consumers satisfied with the “use” in the products, but also enjoys the “beauty” enjoyment, which will surely become the future development trend of the sanitary ware industry.


More emphasis on bathroom product design

With the deepening of global integration and the in-depth integration of various cultural elements, consumers are increasingly demanding the appearance and texture of sanitary ware products. The sanitary ware products that sense the sense of fashion and lead the way of life are widely welcomed by the market. In order to expand market share, sanitary ware manufacturers have increased their investment in the design of sanitary ware products, and have cooperated extensively with well-known designers to continuously introduce new products and guide global sanitary ware products to more focus on product design.


Production technology and craftsmanship continue to improve

The sanitary ware industry’s production technology and process level have matured and improved over the centuries, from product quality to production efficiency, and appearance technology There has been considerable progress in design and other aspects. In recent years, the world’s leading sanitary ware companies have increased their investment in production technology improvement and process improvement, such as research and development of new materials to prepare glaze puree, so that various new glaze colors and models continue to emerge; equipped with efficient new mechanical equipment And automatic production line to improve production efficiency; increase research and development efforts, innovatively apply modern technologies such as electronic control, digital and automation to sanitary ware products, to achieve more powerful and efficient product functions, and to improve the comfort of sanitary ware experience and Convenience.


Products are energy efficient and environmentally friendly Trends

In recent years, governments have become increasingly aware of energy Shortages and environmental pollution seriously affect and constrain social and economic development; the concept of promoting energy conservation and environmental protection, optimizing resource allocation, and achieving sustainable economic development has also been widely adopted and accepted by countries around the world. At the same time, with the improvement of living standards, consumption More emphasis on health and comfort, emphasizing green environmental protection, in addition to the demand for product quality and function, green energy-saving and environmentally-friendly products are more favored by consumers. Therefore, as a supplier of sanitary ware products, to adapt to the trend of development, improve production Ways, using new materials, new technologies, new processes to improve products becomes an inevitable choice.


Industry Manufacturing Base Developing countries

Europe and other countries have been important manufacturing bases for global sanitary ware However, with the continuous improvement of its labor cost and affected by many factors such as industrial policy and market environment, internationally renowned sanitary ware brand manufacturers focus their comparative advantages on product design, market development and brand marketing, and strive to strengthen With the research and development and control of the core technology of high-end products, the company gradually shifted the manufacturing process of sanitary ware to Asian countries such as China and India, which have low labor costs, complete supporting infrastructure and continuous market demand, making these countries global. A specialized manufacturing base for sanitary ware products.

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